
Branding
Feb 6, 2025

About GM Degen
GM Degens is a character-first project rooted in Web3 culture and the ritual of saying “GM.”
Built around daily engagement and collectible art, the project blends internet-native energy with a growing universe of customizable traits and on-chain identity.
GM Degen Requested
GM Degen requested a complete branding kit to unify their visual identity, as well as custom honorary character designs to celebrate key community members.
The branding kit needed to reflect the playful tone of the GM Degen universe while ensuring versatility across digital platforms. Honoraries were to be illustrated with care, incorporating each subject's signature style or traits.
What Studio MOM! Delivered
Branding Kit
Icon Design: A scalable mark that captures the spirit of GM Degens
Typeface: Custom or selected font treatment for the brand
Color Palette: 3–5 versatile brand colors with complementary variants
Logo Suite: Multiple logo versions with color and layout flexibility for use across merch, social, and web
Honorary Degens
Custom style characters for three notable community members.
Each design was tailored to highlight personality, identity, or recurring visual motifs from their online presence. Honoraries will be listed after GM Degen's public reveal.