
2D Art
Jan 24, 2025

About Fishing Frenzy
Fishing Frenzy is a cozy onchain RPG by Uncharted, blending gameplay, economy, and community into a vibrant digital world. Rooted in crypto-native culture, the game invites players to fish, trade, and explore as they build toward a larger vision of an expansive onchain nation. It’s playful, strategy-driven, and built with a deep commitment to community involvement and fun-first design.
Fishing Frenzy Requested
Uncharted needed a rich, detailed illustration to represent the evolving world of Fishing Frenzy—a project steeped in lore, discovery, and community interaction. The artwork had to feel like a slice of in-world life, capturing key game features, brand symbols, and hidden lore that reward close inspection while teasing future gameplay and narrative developments.
What Studio MOM! Delivered
An Illustrated Packed with Lore:
Expedition themes - treasure hunting, diving gear, map labeled “Tradehaven”
In-world life - sushi on a desk, newspaper hinting at a calamity, crafting bench, aquarium, plushy frog mascot
Player immersion - “Join a Guild” propaganda poster, PFP references, $Trade elements
Collectibles & clues - Uncharted tokens/dollars, katana for Ronin, bobble heads, relics, and treasures
Easter eggs - Cthulhu-inspired monster, fishing robot hint, pirate gear, mermaid pinup, and more
The final piece serves as a storytelling and marketing asset, celebrating the brand’s tone and teasing upcoming features—all while providing a visual playground for fans to explore.